Email campaigns

Create and send targeted email campaigns and newsletters to your audience.

Email campaigns let you send targeted marketing emails and newsletters directly to your audience from Sailia. You can create campaigns, design emails with the built-in template editor, and track delivery and performance — all without a separate email marketing tool.

Sailia includes 10,000 free emails per month. For larger audiences, you can upgrade through the communications subscription settings.

How campaigns work

1. You create a campaign and choose a subject line.
2. You design the email content using the template editor or select an existing template.
3. You select an audience segment — all contacts, filtered by activity, location, tag, or membership.
4. You send or schedule the campaign.

Sailia tracks total emails sent, delivery stats, and per-day volume in the communications overview dashboard.

Create a campaign

1. Open the communications dashboard

   Navigate to Communications in your Sailia dashboard and select the Campaigns tab.

2. Start a new campaign

   Click New Campaign. Enter a campaign name and subject line.

3. Design the email

   Use the built-in email editor to compose your message. You can start from scratch or select an existing email template.

4. Select your audience

   Choose who receives the campaign. You can send to your entire audience or filter by activity, location, tag, or membership.

5. Send or schedule

   Review the campaign details, then send immediately or schedule for a later time.

Audience targeting

Campaigns can be targeted using audience filters. You can combine multiple filters to narrow your audience:

Filter	Description
Activity	Contacts who have booked a specific activity
Location	Contacts associated with a specific location
Tag	Contacts with a specific tag applied
Membership	Contacts with an active membership

Filters can be combined with AND or OR logic to build precise audience segments.

Use tags to organize your contacts into groups like “VIP”, “returning customers”, or “event attendees” for more targeted campaigns.

Email templates

Templates let you save email designs for reuse across campaigns and automated workflows. You can create and manage templates from the Templates tab in the communications dashboard.

The email editor supports:

• Rich text formatting with headings, links, and lists
• Image embedding
• Merge fields for personalization (customer name, booking details)
• Custom HTML for advanced layouts

Audience management

Your audience is managed from the Audience tab in the communications dashboard. Contacts are added automatically when customers book activities or make purchases. You can also:

• Add contacts manually — add individual contacts with name and email
• Bulk import — upload a CSV file to import contacts in bulk
• Create signup forms — embed a newsletter signup form on your website
• Filter and segment — use filters to view subsets of your audience

Contacts who unsubscribe through the link in your emails are automatically removed from future campaigns.

Monitoring performance

The communications overview shows:

• Total emails sent — lifetime count across all campaigns and workflows
• Emails per day — daily send volume with trend comparison
• Total SMS sent — lifetime SMS count (if SMS is enabled)
• SMS per day — daily SMS volume with trend comparison
• Communications over time — a graph showing send volume trends

Individual campaign records show the number of recipients, send date, and delivery status.

Communications subscription

Sailia includes 10,000 free emails per month. If you need to send more, you can upgrade your communications plan from the settings. Plans are based on audience size:

Contacts	Monthly price
Up to 2,500	£45
Up to 5,000	£50
Up to 10,000	£75
Up to 15,000	£100
Up to 20,000	£120
Up to 30,000	£175
Up to 50,000	£275
Up to 100,000	£500

Optional add-ons:

• Remove Sailia branding — removes the Sailia badge from your emails (£15/month)
• Better deliverability — improved email deliverability rates (£15/month)

Related guides

Newsletter signup forms

Embed signup forms on your website to grow your audience.

Automated workflows

Send automated emails triggered by booking events.